MacUser - 2012 09 28.pdf
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WorldMags.net
MACUSERVol28No20
⭒
28SEptEMbER2012
AdAmBAnks
is
Editor in Chief at MacUser.
Howexciting!
Anotherwell-judgediPhonemaynotcomeasa
shock,butwhospends£600onashock?
Last month we told you what the new iPhone was going to
be like (MacUser, 17 August 2012, p21). We described in detail
its 4in 16:9 screen, its new 8-pin Dock, its thinner in-cell display
panel, its LTE 4G support, its nano-SIM, its faster A-series
processor chip, its two-tone back panel. We even showed you
pictures – some photos of leaked case prototypes, and some
speculative 3D renders – that revealed one white/aluminium
and one all-black version.
All of this, of course, was exactly correct.
We’re not showing of. It wasn’t hard to do. Rumours
and ‘leaks’ were rife in the months leading up to this launch,
perhaps more so than ever before; and it didn’t take a genius
(to coin a phrase) to work out which made sense and which
were made up. So, like just about everyone else, we got it right,
and the oicial announcement on 12 September – a date that
was also heralded well in advance – came as no surprise at all.
It was surely this, as much as the incremental nature of
the upgrade itself, that provoked writers such as Dan Lyons,
erstwhile creator of the amusing Fake Steve Jobs blog, to insist
in advance of the launch that Apple was no longer capable of
generating the excitement that its new product announce-
ments had reliably caused in the past. ‘I imagine Steve is not
happy,’ imagined Dan on the BBC Tech website. ‘First of all,
he’d be furious about the leaks. Steve liked surprising people.
‘More important, is this really the best we can expect from
an outit that claims to be the most innovative company in
the world? The user interface still looks almost exactly like the
original iPhone in 2007.’
Well, yes, as I responded when the BBC invited me to
rebut Dan’s imaginative piece (with the beneit of seeing the
launch happen, and not having to imagine it). But that’s not
something Steve Jobs would have disapproved of. Sure, Apple
can do dramatic change; and in the iPhone 5 it has – replacing
the Dock connector that’s been around since 2003, and is built
into millions of accessories, not to mention a good number
of cars and hotels, with a completely diferent design, and
thereby apparently making just about everyone
except
the late
Apple co-founder not happy.
But that’s very diferent from Apple being a company that
does dramatic change just for the sake of it, and whose former
CEO would have been disappointed to see anything else. Of
course, it takes much longer than a year to conceive, design
and get into production something as complex and reined as
the iPhone 5, so Steve must have been well aware of its specii-
cations before he let the company a year ago.
And I reckon he’ll have been very happy indeed with the
way it’s kept everything that was good about the previous
model while bowing to the inevitability of a larger screen in the
most elegant way possible, maintaining the hand-sized width
of the device and serving both the list-based portrait apps that
have become such a common type and the widescreen movies
and TV shows that the Retina display plays so beautifully.
It’s clever and it’s right. And if it’s not revolutionary, that’s
because there’s no need for a revolution yet. The format that
Apple came up with in 2007 is still right, which is why it’s been
so endlessly copied. Throwing it out in favour of the next big
thing is the kind of schoolboy error a lesser company would
make – and it wouldn’t shit two million of its weird experimen-
tal phones in the irst 24 hours of preordering. Because who
wants a pocket full of wacky? Real customers just want the
best smartphone; and that’s what, yet
again, Apple has made.
Where Dan does have a point is
that it’s always less fun seeing the new
Apple thing when you’ve already seen it.
So next time, we’re going to deliberately
believe only the stupidest rumours. Look
out for our iPhone 6 preview: it’s a faux-
leather tetrahedron controlled by smell!
And it does UK 4G! Happy now? �
‘Isthisreally
thebestwecan
expect?The
userinterface
stilllooks
almostexactly
liketheoriginal
iPhonein2007’
WorldMags.net
3
28 September 2012 macUSer
CONTENTS
inside
7 14Days
Some phone thing got launched
10 4G or not 4G? Er, probably not
iCloud invents second-class email
11 Bill Moggridge died, this is why you care
12 Feds nix UDID leak rap
14 Grant Schapps is well dodgy
12
DirtyLaundry
iPad rumour mill jumps shark
18
Analysis
How digital surveillance got out of hand
regulars
22 Inbox
The great copyright debate snarks on
Reviews
24 Photoshop Elements 11
28 CodeKit vs Live Reload
30 DVDRemaster 8
31 Contour
32 Cisco Linksys EA4500
34 Panasonic Lumix DMC-LX7
36 AOC E2343Fi
38 Call of Duty: Black Ops
iPhone5:have
66 PRAKTIK
theydoneenough?
94 Appleguide
Choose your next bit of kit
102 Dealerguide
Sales and support around the country
104 Classifieds
People selling good stuf
Readourlaunchreportandmakeyourownmindup
(thenstaytunedforourfullreviewnextissue…)
40
106 Lastword
If something’s not in the iPhone 5, it’s
because it wouldn’t have made it beter
PLUS:
Less nano,
more iPod
50
NewiPods!
A touch
of class?
50
WorldMags.net
4
MACUSER 28 SEPTEMBER 2012
WEB
DESIGN:
WHERE
TOSTART
Praktik:
how-t0
bypros
Becauseweknowyou’vebeen
wondering.Getadvicefromthe
expertsinourcode-free*feature
54
*for now - mwahahahaa
forpros
Logo
genius
72
WIN
ANIPAD!
3rd gen 32GB Wi-Fi +
Cellular up for grabs
when you vote for the
MacUser Awards
52
AD!
68 Portfolio
Yuta Onada
72
Graphicdesign
Logo design genius Roy Smith talks to Steve Caplin
76
Graphicdesign
Microsot missed a trick, says Keith Martin
79
Videography
Will Head reckons the new hybrid cameras will give
Not logo
genius?
76
DSLRs
a run for their money
82
Photography
He’s not blown over by Revel, but Dave Stevenson’s
impressed by Adobe’s drive to experiment
84
iWorkPro
Tom Gorham enlists iWork to manage customer relationships
88 Q&A
Mac and iOS support from Howard Oakley
Thelongview:
Silver linings?
91 Primer
Plain text: not exactly plain sailing
Sync
tips
89
Did we mention
the EarPods?
50
WorldMags.net
5
28 SEPTEMBER 2012 MACUSER
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