Osterwalder_A._-_Business_Model_Generation_-_2010.pdf

You’re holding a handbook for visionaries, game changers,

and challengers striving to defy outmoded business models

and design tomorrow’s enterprises. It’s a book for the . . .

written by

Alexander Osterwalder & Yves Pigneur

co-created by

An amazing crowd of 470 practitioners from 45 countries

Alan Smith, The Movement

Business

Model

Generation

This book is printed on acid-free paper. o

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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ISBN: 978-0470-87641-1

Printed in the United States of America

10 9 8 7 6 5 4 3 2 1

Business

Model

Generation

A Handbook for Visionaries, Game Changers, and Challengers

Written by

Alexander Osterwalder and Yves Pigneur

Design

Alan Smith, The Movement

Editor and Contributing Co-Author

Tim Clark

Production

Patrick van der Pijl

Co-created by an amazing crowd of

470 practitioners from 45 countries

John Wiley & Sons, Inc.

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