help.pdf

First and foremost, thank you for your purchase!

You’re on your way to having a really cool and professional brochure.

Fonts

All the fonts used in this brochure are free to download. The two fonts are

Alte Haas Grotesk, which can be downloaded here: http://www.dafont.com/Alte-Haas-

Grotesk.Font and PT Sans, which can be downloaded here: http://www.fontsquirrel.com/

fonts/PT-Sans

Purchasing and Downloading Images

All of the images used in this brochure can be purchased at istockphoto.com. I’ve listed

the images below for your easy retrieval.

1. http://www.istockphoto.com/stock-photo-2274405-beautiful-smile.php

2. http://www.istockphoto.com/stock-photo-2393532-wireless-mouse.php

3. http://www.istockphoto.com/stock-photo-2543406-dart-serie-image-of-marketing-

success-concept-or-business-target.php

4. http://www.istockphoto.com/stock-photo-5622692-magniier.php

5. http://www.istockphoto.com/stock-photo-6191040-proud-african-american-

businesswoman.php

6. http://www.istockphoto.com/stock-photo-6758187-pencil.php

7. http://www.istockphoto.com/stock-photo-7271703-closeup-of-a-happy-young-

businessman.php

8. http://www.istockphoto.com/stock-photo-8451234-type-a-document.php

9. http://www.istockphoto.com/stock-photo-8462068-ofice-workers.php

10. http://www.istockphoto.com/stock-photo-10031930-usa-map-with-states.php

11. http://www.istockphoto.com/stock-photo-10066220-iber-optics.php

12. http://www.istockphoto.com/stock-photo-10799151-decorative-defocused-winter-

lights.php

13. http://www.istockphoto.com/stock-photo-11689634-debates.php

Styles

To quickly and easily change the look of the brochure, look to the Character and

Paragraph Styles palette. I’ve deined styles for the bodycopy, headlines, subheads and

callouts.

Implementing Images

I’ve kept the image boxes in place so it will be easy for you to see where each image

goes. There are three instances where the images are Multiplied with a color. The

cover/back cover background image and the dart image are two instances. Once you

add these images to your InDesign document, in the Effects palette, set the mode to

Multiply so the image blends with the background color. The third instance is on page

2. In this case, the gray box is set to Multiply and the image should be behind the gray

box.

Working with Text

The majority of this brochure uses a three

column grid. In some cases, I’ve used one

column that spans the width of two smaller

columns. To change the number of columns

in a text box Control+click on the text box

and go to Text Frame Options… Change the

number highlighted in yellow (see image

right.)

If there are multiple text boxes on a page,

the text boxes have been linked together so

they low from one box to the next. In the event that you’d like to shift the order of the

pages, each page is not linked to any other page.

Page Numbers

The page numbers are located on the master pages in the Pages palette on Layer 2.

Additionally, they are set to Multiply, with an Opacity of 25%, in the Effects palette so

they blend better when images are behind the page numbers.

Printing

When printing a brochure it must have pages that are multiples of 4 (because you’d

have blank pages if your brochure only had 13 pages for example.)

As is, the document is setup in reader spreads. If you’re having this document

professionally printed your printer will reorganize your brochure into what’s know

as printer spreads, which are required for printing. Printer spreads differ from reader

spreads in that once the document is printed front to back and folded, the order the

pages need to be in is different than what it looks like as you look at the document on

screen.

If you’re printing this brochure yourself, arranging the document into printer spreads

is not dificult. Adobe InDesign can automate this task. See http://livedocs.adobe.com/

en_US/InDesign/5.0/help.html?content=WSa285fff53dea4f8617383751001ea8cb3f-7049.

html for more details.

Credits

Special thanks to the following people and companies. Be sure to check out their

website by visiting the links below! Unless expressly noted, I do not claim that any of

the following companies or people endorse me.

IMAGES IN HELP FILE

Eye Photo

Maxime Felder

Mesh Photo

GullyDJ

Keyboard Photo

John A. Ward

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