Development-Scripting-1.pdf

(230 KB) Pobierz

If you already have

some tech skills or have

experimented with

video, this is the fastest

path to improvement

Viewers will VIEW, but

not take action with the

Script lacks punch

Powerful Scripts and

Story's that are well

engineered will shine

through MOST produc-

tion difficulties

Always Start with

Script Development

Slick and Fancy Produc-

tion only creates pas-

sive behavior

MOST videos fail horribly

with message

And lets face it, the Hyper-

Popular YouTube videos are

not all that fancy

The most popular YouTube

videos are STORY and

Outcome driven

Powerful Scripts and

Story's create ACTIVE

viewer behavior

Video Boss will address

both Script and Produc-

tion Values

Whom are you

talking to?

Viewer Mindset

How are you talking

to them?

Voice to Viewer

Exercises

3 Critical Elements

How should you deliver

the information?

Message Structure

Identify your Viewer accord-

ing to "Tribal Affiliation"

Health Nuts

Surfers

Lawyers

Couples

Tribes are like

Markets

What Tribe are they

a part of?

Sports Fans

Adventure Seekers

Gamers

Gardeners

Web Designers

General Opinion

about the Tribe?

Tribal Language?

Attitudes about the

Subject?

Current Level of

Information?

What does a Tribe

Member consider?

What are they Suspi-

cious about?

What encourages them?

What do they fear?

What do they Love?

Loves being an Internet Marketer.

Always seeking more information.

Easily overwhelmed. Impatient.

Opinion

ROI

Traffic

Conversion

Language

Subscribers

Web Site

Viewer Mindset

Product Launch

Wants to do it, but is real busy

doing everything else to run

their business

Attitude about Video

Fragmented because it's

still kinda new

Current Level of Information

Technology is changing

rapidly, so struggling to

stay on cutting edge

Development

Time that creating video

will require

Script Prep

Suspicious About

Cost of creating videos

Development - Scripting 1 - Overview

Video is a fad

Internet Marketer who

wants to create video

Example Tribal Profile

More video is being

produced than ever

More companies provid-

ing software and ser-

vice solutions

What encourages them

Andy 'Fricking' Jenkins

Don't want to look stupid

on camera

Don't want to SOUND stupid

What do they Fear?

Don't want to waste time

Not sure if it will make a

difference

The big dogs use video

very effectively and to

great results

Videos makes most sites

look more legitimate.

What do they Love?

Video is COOL as HELL

Metrics show much better

viewer engagement,

meaning more sales

To quickly and inexpen-

sively use video for their

marketing without

feeling foolish or being

embarrassed about the

final product.

Finally, what do they want?

It's not the feature

Only on thing to think

about here: With few

exceptions, all Voice is

from the Ownership

experience perspective

Ownership is about how

the feature changes

circumstances

What Voice to I use?

Exercise

The voice you use is all about

circumstantial change

The features are bit players

So you can explain why

what you got should be

interesting to them

You know who they are

So you can talk efficient-

ly, sound smart, and be

"one of them"

You know their

language

So you can relate to their

Fears, Suspicions, atti-

tudes, and wants.

What you know

You know their mindset

So you can explain what

it's like once they poss-

es your thing

You know that the voice

is Ownership Experi-

ence Based

Message Structure

So you can show them that you

have it, and they can too.

You know what they want

Best used for "FreeLine

Content for a Campaign

or Product Launch"

Best described as "Good vs. Evil"

The 3 Act Play

Similar to a movie trailer

or infomercial

How do you structure

your message?

Best used for Lead Gener-

ation or Sales Video

"The Hook, the Path, the

Persuasion"

Use story elements to create

empathy in viewers

Great for All Forms of Video

The Moccasin Method

Create Opt-Ins

Lead Generator

3-5 Minutes

Reveal Product Features

Sales Video

5-7 Minutes

Script

Results in Advance

FreeLine Content for

Launch/Campaign

Up to 30 minutes

Actual Product

Course Module

10-15 Minutes

http://www.thevideoboss.com/links/baf

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