HP Storage for Microsoft SQL Server Sales Reference Card.pdf

HP storage and Microsoft SQL Server for small and medium businesses

Information becomes knowledge in the blink of an eye.

HP StorageWorks sales reference card

Key differentiators

• Unique functionality through HP Insight Control server management; deployment,

control and monitoring capabilities; increased server-to-administrator ratio by 98

percent, from 24.6 devices per administrators before deploying HP Systems

Insight Manager to 48.8 devices per administrators after deployment

• HP Rapid Deployment Pack for auto-provisioning of Microsoft SQL Server

• Ability to share data across multiple platforms, applications and devices with a

complete, integrated solution

• The HP All-in-One Storage Manager (ASM) Software simplifies the creation,

migration, growth, management and protection of shared storage without the

need for storage expertise.

• The HP StorageWorks MSL Tape Library family offers consistent, automated

backup of large volumes of data. Easily managed, they work well in both local

area networks (LANs) and storage area networks (SANs), as well as multi-

vendor environments, and are fully equipped with intelligent tools to streamline

backups and simplify management—without the need for specialized resources.

Your small and medium customers need to access their data in the blink of an

eye, and they need to be able to get to it easily and securely. They are

concerned with business intelligence (BI) but also need back-end database

support for applications like BizTalk and line of business applications. Meet

your small and medium business (SMB) customers’ unique needs with HP entry-

level storage solutions for Microsoft® SQL Server.

Microsoft SQL Server supports your customers’ data management, reporting and

analytical applications as a highly available, scalable and secure solution. With

Microsoft SQL Server, your customers can easily access the data they need when

they want it. Microsoft SQL Server is ideal for back-end databases and line of

business applications. It allows increased IT productivity by reducing the

complexity of building, deploying and managing database applications.

Deploying on storage and server solutions from HP provides simple, reliable

ways to lower costs, increase flexibility and mitigate risk. HP StorageWorks

delivers better business outcomes by bringing together the tools, solutions,

products and services to help navigate the storage landscape, bridging the gap

between data explosion and IT infrastructure. With simple, affordable and

reliable storage consolidation and business protection solutions, HP can

improve business efficiency, performance and continuity.

What to sell

• Microsoft software – Microsoft SQL Server (database/data management and

analysis software) and Microsoft Windows Server 2000

• HP ProLiant Storage Servers for file and print – HP ProLiant DL 380 G5, DL185

G5, DL160 G5 and ML110 Storage Servers

• HP StorageWorks 2000 Modular Smart Array – MSA2000fc (4 Gb fibre

channel array), MSA2000i or MSA2000sa with optional snapshot and cloning

functionality

• HP StorageWorks All-in-One Storage System – iSCSI SAN storage for

application servers and file/print serving for clients

• HP StorageWorks AiO SB600c Storage Blade – for a self-contained

environment, use in an HP BladeSystem enclosure

• HP ProLiant and HP BladeSystem servers – HP ProLiant rack and tower servers or

HP BladeSystem c3000 or c7000 enclosure

• HP Storage Essentials Software – award-winning, standards-based solutions

reduce complexity and lower costs for managing, visualizing and reporting

• HP Simply Business Protection – reliable data protection for business continuity;

HP stand-alone tape drives, tape autoloaders or libraries, using either DAT or

linear tape-open (LTO) HP Ultrium technology; disk-based data protection

solutions such as HP StorageWorks disk-to-disk (D2D) and Virtual Library System

• HP Data Protector Express Software – easy-to-use data protection and disaster

recovery software designed for smaller environments

• HP StorageWorks Storage Mirroring Software – host-based replication and

failover for an alternative to fabric or array-based replication

• HP Storage Networking – delivers scalability, performance and broad

interoperability required for critical data and applications

• HP Insight Control – comprehensive HP ProLiant and HP BladeSystem server

management combines HP Intelligent embedded technology, HP Systems Insight

Manager and core HP ProLiant Essentials software

• HP Technology Services (HP Care Packs available worldwide) – education,

deployment, support; assessment services and Proactive Support options

The HP StorageWorks All-in-One (AiO) Storage System and HP ProLiant Storage

Server both deliver optimized Microsoft Windows® file serving and a radically

simplified management experience (via HP AiO Storage Manager software)

designed for IT generalists with no storage expertise. On top of that, HP

StorageWorks AiO Storage Systems include iSCSI entry-level storage array

capability and integrated data protection features combined at a special price,

while HP ProLiant Storage Servers can be optionally upgraded to provide those

same services.

The HP StorageWorks 2000 Modular Smart Array (MSA2000) is specifically

designed to address SMB requirements and features the latest in functionality and

technology, including fibre channel, iSCSI and SAS host interconnects with

optional snapshot and clone software at affordable price points. Deploying the

HP StorageWorks MSA2000 is a simple, reliable way to lower costs, increase

flexibility and mitigate risk with business continuity tools.

HP and Microsoft value proposition

HP and Microsoft work together to develop, test, implement and support

solutions that optimize Microsoft applications on HP storage—which means

reducing the complexity and cost of planning, deploying and operating

Microsoft SQL Server. HP is a partner of the Microsoft SQL Server Always On

Technologies program; HP and Microsoft align all product development

roadmaps, schedules and features. In addition, Microsoft endorses HP Services

as Worldwide Prime Integrator for Microsoft solutions, including Microsoft SQL

Server, Microsoft Office SharePoint® Server and many more.

Why we win

• Nearly half of Microsoft SQL Server customers worldwide choose HP servers

with almost 40 percent of Microsoft SQL Server deployments on HP storage;

and Microsoft SQL Server itself is growing at almost 30 percent per year.

• HP and Microsoft collaborate at every level; joint engineering and product

development enable HP and Microsoft to provide a database management and

analysis solution that delivers exceptional value at an affordable price.

HP Restricted. For HP and Channel Partner Internal Use.

HP storage and Microsoft SQL Server for small and medium businesses – sales reference card

• HP Services – 3-year HP Support Plus 24 Service—integrated support services;

reactive onsite hardware and over-the-phone software support around-the-clock

• HP Financial Services – flexible leasing options

• HP Printing solutions – printers, all-in-ones

• Smaller companies whose storage needs demand shared resources but

whose budget is tight and IT expertise limited

Customer pain points

Pain: Need to know that the applications vital to their organization’s health—and

revenues—are always available and well supported

Solution: Microsoft SQL Server is greatly enhanced to support large-scale, mission-

critical workloads. Entry-level storage from HP offers effective risk mitigation with

data protection and business continuity tools. Also, fully tested HP storage and

Microsoft configurations provide higher levels of reliability.

HP StorageWorks MSA2000fc for configuration Microsoft SQL Server

1 HP ProLiant BL460c X5260 Server Blade

2 Quad-Core Intel® Xeon™ processors E5450 (3.00 GHz, 1333 front side bus [FSB], 80 W)

2 8 GB fully buffered DIMM (FBD) PC2-5300 2 x 4 GB kits

1 Emulex LPe1105 fibre channel (FC) dual channel 4 Gb, PCI-E-to-fibre channel host bus

adapter (HBA)

2 HP 72 GB 3G SAS 15K small form factor (SFF) drives

1 HP ProLiant BL460c Hard Disk Drive (HDD) Backplane

1 64 MB cache – factory integrated only

1 HP BladeSystem c3000 Single-Phase Enclosure

1 HP GbE2c Ethernet Blade Switch for c-Class BladeSystem

2 HP Brocade 4/12 SAN Switches

1 HP StorageWorks 2012fc Dual Controller Modular Smart Array

12 HP StorageWorks MSA2 146 GB 3G 15K 3.5 inch dual-port SAS HDDs

1 HP StorageWorks MSL2024 Ultrium Tape Library

Pain: Storage needs are growing exponentially, but IT budgets are not.

Solution: HP and Microsoft SQL Server provide high-performance, reasonably

priced network attached storage file serving and shared storage/SAN solutions

that allow the user to start with a very small configuration. Priced right for

smaller businesses, HP StorageWorks AiO Storage Systems, HP StorageWorks

MSA and HP ProLiant Storage Servers come ready-to-go as integrated

hardware, software and support services that only HP can deliver.

Qualification questions

• What is the growth rate of your database and number of concurrent users?

• What are your plans for implementing a business intelligence solution, one that

has heterogeneous data sources?

• What are your plans for deploying an enterprise-wide data warehouse?

• Does your organization have any availability issues?

• What systems do you have in place for disaster recovery?

Entry-level HP StorageWorks All-in-One configuration for Microsoft SQL Server

1 HP ProLiant BL460c Server Blade

2 Dual-Core Intel Xeon processors E5205 (1.86GHz, 1333 FSB, 65W)

1 8 GB FBD PC2-5300 2 x 4 GB kit

2 HP 72 GB 3G SAS 15K SFF drives

1 HP ProLiant BL460c Hard Disk Drive Backplane

1 64 MB cache – factory integrated only

1 HP BladeSystem c3000 Single-Phase Enclosure

1 HP GbE2c Ethernet Blade Switch for c-Class BladeSystem

1 HP StorageWorks AiO SB600c Storage Blade – 1.16 TB

6 146 GB 10K SAS hot plug HDDs

1 HP Data Protector Express Software

1 HP Ultrium tape blade

Overcoming objections

Objection: Windows security issues keep me from using that environment.

Response: It is a misconception that the Windows environment is less secure than

other operating systems. And with the enhanced security features that are built

into both Microsoft SQL Server and HP storage, your information assets will be

protected at every level.

Objection: My old solution is working fine. Why should I upgrade?

Response: Microsoft SQL Server on HP storage offers a wide range of change,

cost and time benefits. With the powerful, out-of-the box functionality of this HP

and Microsoft solution, you can speed implementation and enhance productivity.

You can consolidate computing resources, which will help reduce operating

expenses. With a familiar user interface—similar to the other Microsoft Office

products you already use—your employees will be up and running in no time.

Note: The HP ProLiant DL380 Server can be used as an equivalent option to the

HP ProLiant BL460c Server Blade.

Company targets/sweet spots

• Three opportunities – upgrade from older Microsoft SQL Server platforms and

migrate from other databases; consolidation; BI/data warehousing

• HP ProLiant Storage Servers – companies that are 200–5000 users and

consolidating to a single networked file sharing solution

• HP StorageWorks AiO – companies of fewer than 500 employees with little or

no storage expertise, and/or no dedicated IT department or resources who do

not need an active failover array

• HP StorageWorks MSA – companies with 250–1250 employees and has

performance and availability options for:

• Many smaller departments and/or remote locations that are part of a larger

enterprise organization

Support tools and resources

HP Storage Solutions – www.hp.com/go/storage

HP Storage Services – www.hp.com/services/storage

HP Storage Networking – www.hp.com/go/san

HP iSCSI Solutions – www.hp.com/go/iscsi

HP Simply StorageWorks – www.hp.com/go/ssw

HP StorageWorks with Microsoft SQL Server – www.hp.com/storage/sqlserver

HP and Microsoft alliance – www.hp.com/go/microsoft

HP and Microsoft SQL Server – www.hp.com/solutions/microsoft/sql

Technology for better business outcomes

HP Restricted. For HP and Channel Partner Internal Use.

notice. The only warranties for HP products and services are set forth in the express warranty statements

accompanying such products and services. Nothing herein should be construed as constituting an additional

warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Microsoft, Windows and SharePoint are U.S registered trademarks of Microsoft Corporation. Intel and Xeon are

trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

4AA2-3124ENW, November 2008

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