107_Killer_Traffic_Conversion_Secrets_by_Dan_Lok.pdf

107 Killer Traffic Conversion Secrets!

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107 Killer Traffic Conversion Secrets

“Who The Heck Is Dan Lok?”

Dan has resuscitated copy that was

previously in “critical condition” and helped

his clients double and triple their conversion

rates…some as much as 417%!!! More

than 200 websites have been “Lok-ed”

and loaded for Internet action.

Known as the “The World’s #1 Website

Conversion Expert,” Dan is the “go-to”

Internet copy genius that’s created

hundreds of moneymaking ads and sales

letters for clients in more than 49 different

industries...

The strategies, techniques and psychological

tactics Dan employs are irresistible to

consumers. They produce dramatic

results and spell the difference between

failure and success, and between success

and “super-stardom” for his clients.

Dan’s reputation precedes him and includes

a track record of selling over $25.7

million of merchandise and services .

His skills are so sharply honed that it

wouldn’t be surprising if he sold ice to the

Eskimos – at a premium price!!!

Dan currently charges $15,000 for any

campaign he creates, and $895 an hour

for consultation . Even at that price,

there’s no shortage of clients eager to

experience the “Lok Magic”.

If Dan is such a wizard with words, perhaps

you’re wondering why you haven’t heard of

him before. It’s because Dan doesn’t seek

out the spotlight. This “quiet giant” keeps

a low profile in an industry over-run with

self-promoting, self-proclaimed, and often

self-deluded “experts.”

107 Killer Traffic Conversion Secrets started

out as a series of private journal entries

that Dan wrote to help himself make more

money. It was for Dan’s eyes only...there

was never any desire to publish these

secrets for anyone but himself and the

people on his “A-List”: his closet friends!

Instead of stoking the “Lok Publicity

Machine,” Dan focuses on stoking the fires

of success for his small business clients.

Instead of devoting his time to his celebrity

status, he spends hour after hour, week

after week, working for the little guys…and

loving it.

Well, congratulations! You’re on the A-List

now, too!

107 Killer Traffic Conversion Secrets is

loaded with “shoot-to-kill” and “take no

prisoners” secrets that let you quickly

become a dominant force in your industry.

They’re not complicated ideas. They’re not

theoretical concepts that don’t work when

you put them into practice. These are

proven strategies that you can easily apply

to your site to put more money in your

pocket TODAY!

Dan proves that there’s no truth in the old

expression that “Those who can, do; and

those who can’t, teach.” He’s at the peak of

his success, achieving unsurpassed results

for his clients every day. Yet much as he

enjoys savoring his own triumphs, this

incredibly gifted “can do” guy likes to “share

the wealth” by teaching others to succeed,

as well.

107 Killer Traffic Conversion Secrets

Sell to the heart, not the mind

People are – above all else – emotional

beings. Your website needs to connect

with how a consumer feels, not thinks.

Gather email addresses and contact

info ASAP

If subscribers don’t buy from you now,

they might do so eventually. Offer a free

report, a free sample, a free newsletter,

or free information updates so they’ll

give you their email addresses and

permission to contact them. Then,

regularly send valuable information,

offers, sales, ads, and more! It’s com-

mon to hear from new customers: “I’ve

been getting your newsletter for years

and figured it was time to buy.”

Reveal your major benefit immediately

Start your web copy with a sizzling,

attention-grabbing headline so the

consumer can’t get away. Like this

secret, it should be brief and to the

point.

In every promotion, you must always know

where your break-even point is

Figure out the percentage of visitors

you need to convert in order to re-coup

your investment in the promotion.

Don’t try to paint a rosy picture.

Think conservatively.

Keep “raising the bar” of your message’s

impact

Consumers have grown increasingly

jaded and busy. In order to cut through

the “noise” that’s out there, your

marketing efforts need to be bigger,

bolder, more dramatic, more compelling,

more shocking, and with a more

irresistible promise today than you

needed yesterday!

It’s the words that sell!

Having a fancy picture of your product

on your web site won’t result in any

sales. You have to give your prospects a

damn good reason why they should do

business with you. Ask yourself:

Consumers believe what other

consumers say

Like a referral, a testimonial is a third

party endorsement and therefore more

believable because the third party has

no reason to lie. Surprisingly, hardly

anyone (except savvy marketers)

uses testimonials. This is your chance.

Use them. They work!

> Does your site look professional?

> Does your web site give enough

information about your products or

services?

> Do you have a good sales letter on

your site?

> Do you give your visitors a compelling

reason why they should come back to

your site?

> Do you develop a relationship with

your visitors before you try to sell

anything?

Remember the “On/Off” Switch

You can market more effectively overall

by targeting people that have access

to the Internet in both your online

and offline sales messages. All your

advertising should include your website

address, email, or auto-responder

addresses and the email address to

subscribe to your e-zine, newsletter, etc.

107 Killer Traffic Conversion Secrets

Raising prices can instantly increase

profits!

Most professionals tend to wait too long-

to raise their fees because they’re afraid

they’ll lose customers, clients, and

business. Although that’s possible,

the higher fees will help offset the

affect of any lost business and you’ll

be enerating bigger profits on all future

sales.

A “Jack of all Trades” is a master of none

Ineffective websites contain a hodge-

podge of information on many different

subjects and topics. This confuses

visitors and a confused mind always

says, “No sale.” So, sell just one

lead-generating product to get them

into your marketing funnel and then

offer additional products afterwards…

forever!

Become a fan of infomercials and

shopping channels

I can’t think of a tougher challenge than

selling products or services on TV. Not

only do you have to keep the audience

interested in your sales pitch, but you

also have to motivate them to get off

the couch, pick up the phone, call, and

give you money! And that’s IF they don’t

simply “click” their remote control and

surf away to another channel. So watch

and learn from the masters.

Be an iron fist in a velvet glove.

A master copywriter’s sales letter has

a looseness to it that hides its intent to

sale. But don’t be fooled by an innocent

looking letter: there’s plenty of “bait” to

pull in orders like crazy - but all the

hooks are completely hidden!

See it to say it

As you write, visualize the material you

are writing about and your words will

naturally fit the image. If you can see

the characters, the action, the scene,

the product, or whatever, then your

reader will see it with you.

Give some people too much rope and

they’ll hang themselves

You’ll be the one swaying in the breeze

if you give your visitors too many con-

fusing navigation options at your online

sales site. If you tell them to “click to

go here” or “click to go there,” you

can be sure that they’ll click and go

somewhere…but nine times out of ten

it will be another – less confusing – site!

Be a marketing genius

No, you don’t have to be the smartest,

brightest, or the most knowledgeable

marketer on the block. A marketing

genius is the guy or gal who spends the

least (time, effort, money) and earns

the most.

Develop a unique selling proposition!

Distill the most important benefit of your

business down to its essence – a USP.

In just a few words, your USP must

answer the question, “Why should I

do business with you, above all other

choices I have, including doing nothing

or whatever I am doing now?”

Ask site visitors to review your website.

There’s nothing like “market research”,

especially when it’s free, and that’s

exactly what these reviews can be for

you. You can use the comments to you

get to improve your website! Heck, you

may even be able to turn the reviewer

into a customer!

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