107_Killer_Traffic_Conversion_Secrets_by_Dan_Lok.pdf

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107 Killer Traffic Conversion Secrets!
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107 Killer Traffic Conversion Secrets
“Who The Heck Is Dan Lok?”
Dan has resuscitated copy that was
previously in “critical condition” and helped
his clients double and triple their conversion
rates…some as much as 417%!!! More
than 200 websites have been “Lok-ed”
and loaded for Internet action.
Known as the “The World’s #1 Website
Conversion Expert,” Dan is the “go-to”
Internet copy genius that’s created
hundreds of moneymaking ads and sales
letters for clients in more than 49 different
industries...
The strategies, techniques and psychological
tactics Dan employs are irresistible to
consumers. They produce dramatic
results and spell the difference between
failure and success, and between success
and “super-stardom” for his clients.
Dan’s reputation precedes him and includes
a track record of selling over $25.7
million of merchandise and services .
His skills are so sharply honed that it
wouldn’t be surprising if he sold ice to the
Eskimos – at a premium price!!!
Dan currently charges $15,000 for any
campaign he creates, and $895 an hour
for consultation . Even at that price,
there’s no shortage of clients eager to
experience the “Lok Magic”.
If Dan is such a wizard with words, perhaps
you’re wondering why you haven’t heard of
him before. It’s because Dan doesn’t seek
out the spotlight. This “quiet giant” keeps
a low profile in an industry over-run with
self-promoting, self-proclaimed, and often
self-deluded “experts.”
107 Killer Traffic Conversion Secrets started
out as a series of private journal entries
that Dan wrote to help himself make more
money. It was for Dan’s eyes only...there
was never any desire to publish these
secrets for anyone but himself and the
people on his “A-List”: his closet friends!
Instead of stoking the “Lok Publicity
Machine,” Dan focuses on stoking the fires
of success for his small business clients.
Instead of devoting his time to his celebrity
status, he spends hour after hour, week
after week, working for the little guys…and
loving it.
Well, congratulations! You’re on the A-List
now, too!
107 Killer Traffic Conversion Secrets is
loaded with “shoot-to-kill” and “take no
prisoners” secrets that let you quickly
become a dominant force in your industry.
They’re not complicated ideas. They’re not
theoretical concepts that don’t work when
you put them into practice. These are
proven strategies that you can easily apply
to your site to put more money in your
pocket TODAY!
Dan proves that there’s no truth in the old
expression that “Those who can, do; and
those who can’t, teach.” He’s at the peak of
his success, achieving unsurpassed results
for his clients every day. Yet much as he
enjoys savoring his own triumphs, this
incredibly gifted “can do” guy likes to “share
the wealth” by teaching others to succeed,
as well.
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107 Killer Traffic Conversion Secrets
Sell to the heart, not the mind
People are – above all else – emotional
beings. Your website needs to connect
with how a consumer feels, not thinks.
Gather email addresses and contact
info ASAP
If subscribers don’t buy from you now,
they might do so eventually. Offer a free
report, a free sample, a free newsletter,
or free information updates so they’ll
give you their email addresses and
permission to contact them. Then,
regularly send valuable information,
offers, sales, ads, and more! It’s com-
mon to hear from new customers: “I’ve
been getting your newsletter for years
and figured it was time to buy.”
Reveal your major benefit immediately
Start your web copy with a sizzling,
attention-grabbing headline so the
consumer can’t get away. Like this
secret, it should be brief and to the
point.
In every promotion, you must always know
where your break-even point is
Figure out the percentage of visitors
you need to convert in order to re-coup
your investment in the promotion.
Don’t try to paint a rosy picture.
Think conservatively.
Keep “raising the bar” of your message’s
impact
Consumers have grown increasingly
jaded and busy. In order to cut through
the “noise” that’s out there, your
marketing efforts need to be bigger,
bolder, more dramatic, more compelling,
more shocking, and with a more
irresistible promise today than you
needed yesterday!
It’s the words that sell!
Having a fancy picture of your product
on your web site won’t result in any
sales. You have to give your prospects a
damn good reason why they should do
business with you. Ask yourself:
Consumers believe what other
consumers say
Like a referral, a testimonial is a third
party endorsement and therefore more
believable because the third party has
no reason to lie. Surprisingly, hardly
anyone (except savvy marketers)
uses testimonials. This is your chance.
Use them. They work!
> Does your site look professional?
> Does your web site give enough
information about your products or
services?
> Do you have a good sales letter on
your site?
> Do you give your visitors a compelling
reason why they should come back to
your site?
> Do you develop a relationship with
your visitors before you try to sell
anything?
Remember the “On/Off” Switch
You can market more effectively overall
by targeting people that have access
to the Internet in both your online
and offline sales messages. All your
advertising should include your website
address, email, or auto-responder
addresses and the email address to
subscribe to your e-zine, newsletter, etc.
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107 Killer Traffic Conversion Secrets
Raising prices can instantly increase
profits!
Most professionals tend to wait too long-
to raise their fees because they’re afraid
they’ll lose customers, clients, and
business. Although that’s possible,
the higher fees will help offset the
affect of any lost business and you’ll
be enerating bigger profits on all future
sales.
A “Jack of all Trades” is a master of none
Ineffective websites contain a hodge-
podge of information on many different
subjects and topics. This confuses
visitors and a confused mind always
says, “No sale.” So, sell just one
lead-generating product to get them
into your marketing funnel and then
offer additional products afterwards…
forever!
Become a fan of infomercials and
shopping channels
I can’t think of a tougher challenge than
selling products or services on TV. Not
only do you have to keep the audience
interested in your sales pitch, but you
also have to motivate them to get off
the couch, pick up the phone, call, and
give you money! And that’s IF they don’t
simply “click” their remote control and
surf away to another channel. So watch
and learn from the masters.
Be an iron fist in a velvet glove.
A master copywriter’s sales letter has
a looseness to it that hides its intent to
sale. But don’t be fooled by an innocent
looking letter: there’s plenty of “bait” to
pull in orders like crazy - but all the
hooks are completely hidden!
See it to say it
As you write, visualize the material you
are writing about and your words will
naturally fit the image. If you can see
the characters, the action, the scene,
the product, or whatever, then your
reader will see it with you.
Give some people too much rope and
they’ll hang themselves
You’ll be the one swaying in the breeze
if you give your visitors too many con-
fusing navigation options at your online
sales site. If you tell them to “click to
go here” or “click to go there,” you
can be sure that they’ll click and go
somewhere…but nine times out of ten
it will be another – less confusing – site!
Be a marketing genius
No, you don’t have to be the smartest,
brightest, or the most knowledgeable
marketer on the block. A marketing
genius is the guy or gal who spends the
least (time, effort, money) and earns
the most.
Develop a unique selling proposition!
Distill the most important benefit of your
business down to its essence – a USP.
In just a few words, your USP must
answer the question, “Why should I
do business with you, above all other
choices I have, including doing nothing
or whatever I am doing now?”
Ask site visitors to review your website.
There’s nothing like “market research”,
especially when it’s free, and that’s
exactly what these reviews can be for
you. You can use the comments to you
get to improve your website! Heck, you
may even be able to turn the reviewer
into a customer!
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