Undercover.User.Experience.Design.pdf

COVER

USER EXPERIENCE

UNDER

UNDER COVER

USER EXPERIENCE

Learn how to do great UX work

with tiny budgets, no time,

and limited support

CENNYDD BOWLES and JAMES BOX

Undercover User Experience Design

Cennydd Bowles and James Box

New Riders

1249 Eighth Street

Berkeley, CA 94710

510/524-2178

510/524-2221 (fax)

Find us on the Web at www.newriders.com

To re p o r t e r r o r s , p l e a s e s e n d a n o te to e r r a t a @ p e a c h p i t . c o m

New Riders is an imprint of Peachpit, a division of Pearson Education

Editor: Wendy Sharp

Production Coordinator: Tracey Croom

Copyeditor: Jacqueline Aaron

Compositor: Danielle Foster

Indexer: Emily Glossbrenner, FireCrystal Communications

Cover design: Mimi Heft

Interior design: Kathleen Cunningham

Notice of Rights

means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written

permission of the publisher. For information on getting permission for reprints and excerpts,

contact permissions@peachpit.com.

Notice of Liability

The information in this book is distributed on an “As Is” basis, without warranty. While every

precaution has been taken in the preparation of the book, neither the authors nor Peachpit Press

shall have any liability to any person or entity with respect to any loss or damage caused or alleged

to be caused directly or indirectly by the instructions contained in this book or by the computer

software and hardware products described in it.

Tr a d e m a r k s

Many of the designations used by manufacturers and sellers to distinguish their products are

claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of

a trademark claim, the designations appear as requested by the owner of the trademark. All other

product names and services identiﬁed throughout this book are used in editorial fashion only and

for the beneﬁt of such companies with no intention of infringement of the trademark. No such use,

or the use of any trade name, is intended to convey endorsement or other afﬁliation with this book.

ISBN 10: 0-321-71990-5

ISBN 13: 978-0-321-71990-4

9 8 7 6 5 4 3 2 1

Printed and bound in the United States of America

ENDORSEMENTS

“A wo n d e r fu l , p r a c t i c a l , ye t s u b v e r s i v e b o o k . C e n ny dd a n d J a m e s te a c h yo u t h e

subtle art of ﬁghting for—and designing for—users in a hostile world.”

—Joshua Porter, co-founder Performable & co-creator of 52WeeksofUX.com

“Cennydd and James’s clever and crafty book will teach you how to make your own

rules, play well with others, and create a culture of UX from the ground up.”

—Whitney Hess, user experience design consultant,

author of the blog Pleasure and Pain

“Making design matter in your organization is not about titles and talk. It’s about

what you get done every day. Undercover User Experience Design will show you

the way.”

—Luke Wroblewski, author of Web Form Design & Site-Seeing

“At C l e a r l e ft we p ri d e o u r s e l v e s o n d e l i v e ri n g e xce pt i o n a l d e s i g n e v e n w i t h

tight deadlines and budgets. This indispensable guide to guerrilla UX explains

how we do it.”

—Andy Budd, co-founder and managing director of Clearleft

ACKNOWLEDGMENTS

Cennydd and James thank

Wendy Sharp, Jacqueline Aaron, Tracey Croom and all the staff at Peachpit, for

helping a couple of novices to achieve something we still ﬁnd unimaginable. Your

dedication, patience and irreplaceable advice kept us going. We hope we’ve

done justice to your efforts.

Our colleagues past and present at Clearleft—Paul Annett, Sophie Barrett, Andy

Budd, Kate Bulpitt, Natalie Downe, Andy Hume, Jeremy Keith, Paul Lloyd, and

Richard Rutter—for creating an environment in which we could ﬂourish, and cov-

ering for us when deadlines got tight. Special thanks to James Bates for going

beyond the call of duty with designerly assistance.

Whitney Hess, Luke Wroblewski and Josh Porter for their ﬂattering endorse-

ments, and Peter Boersma, Dan Brown, Leah Buley, Leisa Reichelt and Brandon

Schauer for kindly agreeing to let their ideas be featured. You all exemplify the

intelligence and generosity of this fabulous community.

Chris Summerlin ( www.honeyisfunny.com) for his fantastic chapter illustrations,

and for demonstrating superior knowledge of classic cars.

Francis Storr for his invaluable comments on the early drafts of this book, and

helping us to see through our readers’ eyes.

Cennydd thanks

The Brighton and London UX communities, for inspiring and tolerating me. Par-

ticular respect to Martin Belam, Desigan Chinniah, Danny Hope, Johanna Koll-

mann and Matthew Solle for their tireless undercover work for the British UX

community. Thanks also to Ian Fenn for the sticky note tip, to Amanda Jahn and

Sjors Timmer for their offers of support, and to my mentorship partners for ask-

ing the smart questions that gave birth to this book.

Friends—Sascha Auerbach, Alex Block, Tom Britten, Chloe Brooks, Isla Buch-

anan, Sharon Chesworth, Justin Clark, Rebecca Cottrell, Joe Cross, Pippa Dakin, Jo

Denyer, The Sharp Foundry, Andy Fox, Kushal Gaya, Sélène Hinton, Kate Howson,

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