Email_Marketing_Secrets.pdf

Special Report

Subject Line

Secrets!

by Paul Evans

www.Nicheology.com

7 Email Subject Line Secrets: Getting People To Take Action Now!

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with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions.

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7 Email Subject Line Secrets : Getting People To Take Action Now!

Hi, and welcome to the report: 7 Email Subject Line Secrets .

We’re going to be talking about “Getting People To Take Action

Now!”

The results from every email mini-course, every email newsletter,

every autoresponder message, every solo mailing ... I.E. Any email

you send ... are completely at the mercy of that set of two options.

Opened or not opened.

If your mailing is not opened by your subscriber, then you

have absolutely zero chance of getting that subscriber to

respond to whatever is inside. Ouch.

•

If your mailing is opened , then it's up to the message inside

to get the subscriber to respond as you desire. (Hint: This is the

better of the two options :-)

•

Your success or failure as an email marketer is dependent firstly upon

getting your subscribers to open your emails .

Don't make this more complicated than it is.

Sidebar : Sometimes we forget that much of marketing

comes down to a simple set of two options ...

Did a website visitor order, or not order?

Did they opt-in, or not opt-in?

Did the change in headline improve conversion, or not

improve conversion?

Got it?

There's a positive option, and a negative option. I'll let you

decide which is which. :-)

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7 Email Subject Line Secrets: Getting People To Take Action Now!

The magic ratio for email marketing is simple...

---------------

The number of subscribers who RESPOND to your mailings is directly

proportional to the number of subscribers who READ your mailings.

---------------

It's a numbers game.

If you have 1,000 subscribers and 5% open your email (50 subs)

and 10% of those actually take action (5 subs) you have a total

of 5 responses / 1,000 subscribers.

•

If you have 1,000 subscribers and 10% open your email (100

subs) and the response rate (10%) stays the same, then you'll

have 10 responses / 1,000 subscribers.

•

The more people who open your emails, the more people who

respond to your emails.

Of course, getting your subscribers to open your emails can, in itself,

be a bit of a tricky proposition these days. You don't have to look very

hard to realize that email results ain't what they used to be.

The good news is...

You CAN Increase the Number of

Subscribers Who Open Your Email!

I've been experimenting with lists for years and am going to give you

a first look at some of my most successful email marketing campaigns,

why they worked and - most importantly - how you can put them to

work for yourself.

This presentation, and the accompanying transcript, will be divided

into two parts:

• In part one, I’ll be sharing 20 tips with you for

increasing your open rate and,

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7 Email Subject Line Secrets: Getting People To Take Action Now!

• In part 2, I’ll be highlighting 20 of the best

templates that you can copy and paste for use with

your opt-in lists.

I’m really excited about what we’re going to cover during our session

here and I’m convinced that this will become a resource that you’ll

refer to time and time again as you continue working with new

messages to broadcast to your various databases of subscribers and

customers.

So, let’s go ahead and get started with the some secrets to email

marketing...

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