list_profit_system.pdf

List P.R.O.F.I.T. System™

Six Steps To Six Figures With

Permission Based List Marketing

The List P.R.O.F.I.T. System™:

6 Steps to 6 Figures, Intro

The fortune is in the list.

If you had a dollar for every time you've heard that said, well, you'd already have

a fortune! :-)

However " broken-recordish " it may sound, it IS a truthful statement . The

fortune REALLY IS in the list.

Fact is, if you possess the knowledge of how to grow and profit from opt-in lists,

you can pretty much write your own ticket .

Now, to be sure, list marketing has MANY parts. Throw in words like

"autoresponder", "opt-in page", "conversion", "open rate", "delivery", "offers",

"permission", "bounce", "white / black list", "call to action", "personalization",

"subject line", "confirmed", "click-thru / click-thru rate", "targeting", "unique click",

"hard / soft bounce", "demographic", and "campaign", along with a gazillion other

terms, and it's easy to see why so many people don't ever get to the pot of gold at

the end of the rainbow.

While there are many parts, I believe there is only ONE system . It's not "my"

system, it's THE system. Everyone uses the same basic system. Some do it better

than others. Some understand it better than others. Some explain it better than

others. But, at the end of the day, it's the same system .

Now, I'm going to explain this system to you in my own proprietary way that no

one else on the planet uses. Remember, it's the same system - it's just my

unique way of explaining that system . And, along the way, I'll talk about each

of the six parts of the system and share some insights that are also exclusively my

own.

I call this universal system the " List P.R.O.F.I.T. System™ " and I've been using

it myself since 1997 (and using it SUCCESSFULLY since August 2000). There are

six steps in the system and - if you master them - you CAN easily make six figures

online with nothing but your list.

The components of the List P.R.O.F.I.T. System™ are...

P - PROMOTE your list.

R - REWARD the optin.

O - OFFER a proposal.

F - FIXATE attention.

I - INITIATE a response.

T - THWART the filters.

Now, I'm going to briefly explain each of these six steps in the remainder of this

lesson. Then, over the course of the next six lessons, I'm going to give you some

specific things you can do to put each of these steps into successful practice.

By the end of this series, you'll have a working knowledge of the system and have

a set of action steps you can begin using immediately to build and profit from your

own opt-in lists.

Let's begin...

P - PROMOTE your list .

First things first, you need to get people to your site so they can join your list and

give you permission to begin mailing to them. Obviously, it provides no value to

you if you have a great list in place and no one knows about it.

So, in our next lesson I'm going to give you one of the BEST ways to drive traffic

to your opt-in page as we look at "P - PROMOTE your list" in greater detail.

For now, I want to instill in you the great necessity of putting list-building at the

forefront of every business action you complete online from this day forth .

Seriously, there is nothing you will do that is of more benefit to you than getting

people to join your list. Because of the great significance of building your list, it is

important that your every move be towards ushering more people to your opt-in

page.

And I mean, in EVERYTHING .

Write this following sentence down on a post-it note and put it in a spot very near

your computer:

Everything you do must work towards list building.

Listen to me carefully : when you hear or think or see the word "traffic" from this

point on you think of directing that traffic to your opt-in page as your primary

course of action. End of discussion.

• Don't promote that affiliate link until AFTER you've gotten them

on a list!

• Don't sign off your post at a forum with a link to a sales page.

Point it to your opt-in page!

• Don't buy advertisements to promote a product or a service or an

offer - use ads to build your list!

The important thing that I want to stress is this: everything you do must work

towards building a list. You have to have that mindset as you are growing your

business. Ask yourself the question " How can I use what I am doing right now to

add more contacts to one of my lists ."

Promote your list. That's objective number one. Always. That doesn't change. Ever.

Got it?

R - REWARD the optin .

Now getting people to your opt-in page and getting them to join your list are two

different things. Once you've got traffic to your opt-in page, you need to convince

people to "opt-in" to your list. That is, get them to join your list of their own free

will.

Usually, this involves giving away a mini-course, report or newsletter from your

web site. All you need is..

- An Attention Grabbing Title . (I wrote a lesson once to offer as an incentive to get

people to join my list. I could have chosen " 4 Keys to Successful Email Promotions "

for that article, but is that as attention-grabbing as the one I went with ... " How to

Pull in As Much Profit As Your Wallet Will Hold From Opt-In Lists "?)

- A Handful of Bulleted Benefits . (A short list of 4-6 desirable things subscribers

will learn if they join your list. Think " what's in it for me? ")

- An Opt-In Submission Form. (Your autoresponder system will provide this for

you.)

In the third lesson of this series, I'll talk more about designing your opt-in page,

including WHERE your opt-in call to action should take place for best results. (In

fact, I'm going to talk about how to get as high as 90% of your visitors to join your

list!)

The important thing is to "reward the optin" - in other words, give your visitors

some compelling reason to join your list right now.

That's a mouthful of a statement - and perhaps you didn't catch it all - so let me

say it again in super slow motion...

1. Give your visitors

2. Some compelling reason

3. To join your list

4. Right now.

When people arrive at your site, they are skeptical. They've got their guard up.

They're probably shaking their heads side to side before they even read your

headline. They've seen it all before, and they've been punched in the mouth by

every scammer out there. And they think you're next in line.

You've got to convince them to TRUST you enough to let you into

their lives enough to hand you their name and email address.

And you've got about 60 seconds to do it.

So, " give your visitors " (Not even a HINT of you're selling something) " some

compelling reason " (Anticipated results) "to join your list" (Proof of your claims)

" right now " (A reason for urgency).

That's what it means to "reward the opt-in". And in lesson three, I'm going to give

you a step-by-step, detailed blueprint (I seriously could be selling JUST this section

for $27+) of exactly how to get people to join your list. I'll explain how to "give

your visitors some compelling reason to join your list" in a simple way that you'll

have up and running in half an hour tops.

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