Berkun Scott - The Myths Of Innovation.pdf

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Praise for The Myths of Innovation
Since its initial publication, The Myths of Innovation has been discussed
at or on NPR, MSNBC, CNBC, Yale University, MIT, Carnegie Mellon
University, Microsoft, Apple, Intel, Google, Amazon.com, as well as
other major media, corporations, and universities around the world.
“The naked truth about innovation is ugly, funny, and eye-opening—
but it sure isn’t what most of us have come to believe. With this
book, Berkun sets us free to try to change the world unencumbered
with misconceptions about how innovation happens.”
—Guy Kawasaki, author of The Art of the Start and
Rules for Revolutionaries
“Brimming with insights and historical examples, Berkun’s book not
only debunks widely held myths about innovation, it also points the
ways toward making your new ideas stick. Even in today’s ultra-
busy commercial world, reading this book will be time well spent.”
—Tom Kelley, GM, IDEO; author of The Ten Faces of
Innovation
“No word in the current business arena is more used with incorrect
applicability than the word innovation. Scott’s tome is understand-
able, thoughtful, often contrarian, and a great read.”
—Richard Saul Wurman, author of Information Anxiety ;
creator of the TED conference
“Berkun unravels the misconceptions of where ideas come from with
wit, realism, and authority. This book will change the way you
think about invention—permanently.”
—Lifehacker.com
“It’s an easy read that is hard to put down. What’s more it’s really
motivating. After reading this book you will want to dig right back
into those crazy ideas.”
—Slashdot.org
“It’s an entertaining and thought-provoking read.”
—London Book Review
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“A book that belongs on the same shelf with Thomas Kuhn, Howard
Gardner, and Eric Von Hippel, The Myths of Innovation will chal-
lenge your assumptions about the roots of breakthrough ideas, and
inspire you to come up with a few of your own.”
—Steven Johnson, author of The Ghost Map and
Everything Bad Is Good For You
“The Myths of Innovation is insightful, inspiring, evocative, and just
plain fun to read. And on top of that, it goes to the heart of innova-
tion and its many challenges. It’s totally great.”
—John Seely Brown, Former Director, Xerox Palo Alto
Research Center (PARC)
“Would-be trailblazers and worldchangers should stop waiting for
lightning to strike their laptops and study the wisdom Scott Berkun
has gathered instead. Methodically and entertainingly dismantling
the cliches that surround the process of innovation, Berkun reminds
us that there are no shortcuts to breakthroughs—and that creativity
is its own reward.”
—Scott Rosenberg, author of Dreaming in Code ;
cofounder of Salon.com
“I love this book! Wise, witty, packed with fascinating history, com-
pelling anecdotes, and priceless ideas”
—Richard Farson, President, Western Behavioral Sciences
Institute; author of Management of the Absurd:
Paradoxes in Leadership
“Most of what business schools teach about innovation qualifies as
urban legend. This book is the remedy: a fun, smart tour of the
entrepreneurial spirit, in myth and reality.”
—William Poundstone, author of How Would You Move
Mount Fuji?
“Will inspire you to come up with breakthrough ideas of your own.”
—Alan Cooper, father of Visual Basic and author of
The Inmates Are Running the Asylum
“How I ran a startup without reading this book baffles the mind.”
—Richard Stoakley, CEO, Overcast Media, Inc.
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“If you care about being innovative, whether for yourself, your com-
pany, or your students, you need to know where the truth lies—
what the myths are.
Scott Berkun’s book dispels the myths while providing solid advice
about the practice. All this in an eminently readable, enjoyable style
that delights as it informs. Small, simple, powerful: an innovative
book about innovation.”
—Don Norman, Nielsen Norman Group; author of
Emotional Design and The Design of Everyday Things
“This book cuts through the hype, analyzes what is essential, and
more importantly, what is not. You will leave with a thorough
understanding of what really drives innovation.”
—Werner Vogels, CTO, Amazon.com
“This book shatters the sacred cows of innovation myths and gives
real-world innovators insight into making innovations that matter.”
—Jim Fruchterman, CEO, Benetech; 2006 MacArthur Fellow
“Berkun shows us what innovation isn’t, challenging our precon-
ceived notions of what innovation means. Whether you agree or dis-
agree with Scott, this book will make you think.”
—Gary William Flake, PhD, Founding Director,
Microsoft Live Labs
“Mythology: innocent storytelling or damaging lies? Berkun looks into
innovation myths and reveals how they can damage true organiza-
tional creativity. He reveals the myths but also provides an incredibly
useful framework for going forward—this is an awesome book.”
—Tara Hunt, Founder, Citizen Agency
“‘The most useful way to think of epiphany is as an occasional bonus
of working on tough problems,’ explains Berkun in his book, The
Myths of Innovation .”
—Janet Rae-Dupree, The New York Times
“ The Myths of Innovation is not just funny, perceptive, and useful—
it’s downright inspiring!”
—Erin McKean, Editor, Oxford American Dictionary
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