Master visually web design.pdf

Web Design

by Carrie F. Gatlin and Michael Toot

From

Best Selling Books • Digital Downloads • e-Books • Answer Networks • e-Newsletters • Branded Web Sites • e-Learning

New York, NY • Cleveland, OH • Indianapolis, IN

Master VISUALLY ™

Web Design

Trademark Acknowledgments

Published by

Hungry Minds, Inc.

909 Third Avenue

New York, NY 10022

Hungry Minds, the Hungry Minds logo, Visual, the Visual logo,

Master VISUALLY, Read Less, Learn More and related trade dress

are registered trademarks or trademarks of Hungry Minds, Inc., in

the United States and/or other countries and may not be used

without written permission. The maranGraphics logo is a registered

trademark or trademark of maranGraphics, Inc. All other

trademarks are property of their respective owners. Hungry Minds,

Inc. and maranGraphics, Inc. are not associated with any product

or vendor mentioned in this book.

Macromedia, Dreamweaver, Fireworks, and Flash are trademarks or

registered trademarks of Macromedia, Inc., in the United States

and/or other countries.

FOR PURPOSES OF ILLUSTRATING THE CONCEPTS AND

TECHNIQUES DESCRIBED IN THIS BOOK, THE AUTHOR HAS

CREATED VARIOUS NAMES, COMPANY NAMES, MAILING,

E-MAIL AND INTERNET ADDRESSES, PHONE AND FAX

NUMBERS AND SIMILAR INFORMATION, ALL OF WHICH ARE

FICTITIOUS. ANY RESEMBLANCE OF THESE FICTITIOUS

NAMES, ADDRESSES, PHONE AND FAX NUMBERS AND

SIMILAR INFORMATION TO ANY ACTUAL PERSON, COMPANY

AND/OR ORGANIZATION IS UNINTENTIONAL AND PURELY

COINCIDENTAL.

including interior design, cover design, and icons, may be reproduced or

transmitted in any form, by any means (electronic, photocopying, recording, or

otherwise) without the prior written permission of the publisher.

maranGraphics, Inc.

5755 Coopers Avenue

Mississauga, Ontario, Canada

L4Z 1R9

Library of Congress Control Number: 2001092066

ISBN: 0-7645-3610-9

Printed in the United States of America

10 9 8 7 6 5 4 3 2 1

1V/RV/RQ/QS/IN

Distributed in the United States by Hungry Minds, Inc.

Distributed by CDG Books Canada Inc. for Canada; by Transworld Publishers

Limited in the United Kingdom; by IDG Norge Books for Norway; by IDG Sweden

Books for Sweden; by IDG Books Australia Publishing Corporation Pty. Ltd. for

Australia and New Zealand; by TransQuest Publishers Pte Ltd. for Singapore,

Malaysia, Thailand, Indonesia, and Hong Kong; by Gotop Information Inc. for

Taiwan; by ICG Muse, Inc. for Japan; by Intersoft for South Africa; by Eyrolles for

France; by International Thomson Publishing for Germany, Austria and

Switzerland; by Distribuidora Cuspide for Argentina; by LR International for

Brazil; by Galileo Libros for Chile; by Ediciones ZETA S.C.R. Ltda. for Peru; by

WS Computer Publishing Corporation, Inc., for the Philippines; by

Contemporanea de Ediciones for Venezuela; by Express Computer Distributors for

the Caribbean and West Indies; by Micronesia Media Distributor, Inc. for

Micronesia; by Chips Computadoras S.A. de C.V. for Mexico; by Editorial Norma

de Panama S.A. for Panama; by American Bookshops for Finland.

For corporate orders, please call maranGraphics at 800-469-6616 or

fax 905-890-9434.

For general information on Hungry Minds’ products and services please contact

our Customer Care Department within the U.S. at 800-762-2974, outside the U.S.

at 317-572-3993 or fax 317-572-4002.

For sales inquiries and reseller information, including discounts, premium and

bulk quantity sales, and foreign-language translations, please contact our

Customer Care Department at 800-434-3422, fax 317-572-4002, or write to

Hungry Minds, Inc., Attn: Customer Care Department, 10475 Crosspoint

Boulevard, Indianapolis, IN 46256.

For information on licensing foreign or domestic rights, please contact our Sub-

Rights Customer Care Department at 212-884-5000.

For information on using Hungry Minds’ products and services in the classroom or

for ordering examination copies, please contact our Educational Sales Department at

800-434-2086 or fax 317-572-4005.

For press review copies, author interviews, or other publicity information, please

contact our Public Relations Department at 317-572-3168 or fax 317-572-4168.

For authorization to photocopy items for corporate, personal, or educational use,

please contact Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA

01923, or fax 978-750-4470.

Screen shots displayed in this book are based on pre-released software and are

subject to change.

Permissions

maranGraphics

Certain text and illustrations by maranGraphics, Inc., used with

maranGraphics’ permission.

is a trademark of Hungry Minds, Inc.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND AUTHOR HAVE USED

THEIR BEST EFFORTS IN PREPARING THIS BOOK. THE PUBLISHER AND AUTHOR MAKE NO

REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR

COMPLETENESS OF THE CONTENTS OF THIS BOOK AND SPECIFICALLY DISCLAIM ANY

IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

THERE ARE NO WARRANTIES WHICH EXTEND BEYOND THE DESCRIPTIONS CONTAINED IN

THIS PARAGRAPH. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES

REPRESENTATIVES OR WRITTEN SALES MATERIALS. THE ACCURACY AND COMPLETENESS

OF THE INFORMATION PROVIDED HEREIN AND THE OPINIONS STATED HEREIN ARE NOT

GUARANTEED OR WARRANTED TO PRODUCE ANY PARTICULAR RESULTS, AND THE ADVICE

AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY INDIVIDUAL.

NEITHER THE PUBLISHER NOR AUTHOR SHALL BE LIABLE FOR ANY LOSS OF PROFIT OR

ANY OTHER COMMERCIAL DAMAGES, INCLUDING BUT NOT LIMITED TO SPECIAL,

INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES.

U.S. Corporate Sales

Contact maranGraphics

at (800) 469-6616 or

fax (905) 890-9434.

U.S. Trade Sales

Contact Hungry Minds

at (800) 434-3422

or (317) 572-4002.

Praise for Visual books...

“If you have to see it to believe it, this is the

book for you!”

–PC World

“Your books are superior! An avid reader since

childhood, I’ve consumed literally tens of thousands

of books, a significant quantity in the learning/teaching

category. Your series is the most precise,

visually appealing and compelling to

peruse. Kudos!”

–Margaret Rose Chmilar (Edmonton, Alberta, Canada)

“I would like to take this time to compliment

maranGraphics on creating such great books. I work

for a leading manufacturer of office products, and

sometimes they tend to NOT give you the meat and

potatoes of certain subjects, which causes great

confusion. Thank you for making it clear.

Keep up the good work.”

–Kirk Santoro (Burbank, CA)

“You’re marvelous! I am greatly in your debt.”

–Patrick Baird (Lacey, WA)

“Just wanted to say THANK YOU to your

company for providing books which

make learning fast, easy, and exciting!

I learn visually so your books have helped me greatly –

from Windows instruction to Web page development.

I’m looking forward to using more of your Master

Books series in the future as I am now a computer

support specialist. Best wishes for continued success.”

–Angela J. Barker (Springfield, MO)

“I write to extend my thanks and appreciation for

your books. They are clear, easy to follow,

and straight to the point. Keep up the good

work! I bought several of your books and they are just

right! No regrets! I will always buy your books

because they are the best.”

–Seward Kollie (Dakar, Senegal)

“A publishing concept whose time has

come!”

–The Globe and Mail

“What fantastic teaching books you have

produced! Congratulations to you and your staff.”

–Bruno Tonon (Melbourne, Australia)

“Compliments To The Chef!! Your books

are extraordinary! Or, simply put, Extra-Ordinary,

meaning way above the rest! THANKYOUTHANKYOU

THANKYOU! for creating these. They have saved me

from serious mistakes, and showed me a right and

simple way to do things. I buy them for friends,

family, and colleagues.”

–Christine J. Manfrin (Castle Rock, CO)

“I have over the last 10-15 years purchased $1000’s

worth of computer books but find your books the most

easily read, best set out and most helpful and easily

understood books on software and computers I have

ever read. You produce the best computer

books money can buy. Please keep up the good

work.”

–John Gatt (Adamstown Heights, Australia)

“The Greatest. This whole series is the best

computer learning tool of any kind I’ve

ever seen.”

–Joe Orr (Brooklyn, NY)

“A master tutorial/reference — from the

leaders in visual learning!”

–Infoworld

maranGraphics is a family-run business

located near Toronto, Canada.

At maranGraphics, we believe in

producing great computer books –

one book at a time.

maranGraphics has been

producing high-technology

products for over 25 years,

which enables us to offer the

computer book community a

unique communication process.

Our computer books use an

integrated communication

process, which is very different

from the approach used in other

computer books. Each spread is,

in essence, a flow chart – the

text and screen shots are totally

incorporated into the layout of

the spread. Introductory text

and helpful tips complete the

learning experience.

maranGraphics’ approach

encourages the left and right

sides of the brain to work

together – resulting in faster

orientation and greater memory

retention.

Above all, we are very proud of

the handcrafted nature of our

books. Our carefully-chosen

writers are experts in their fields,

and spend countless hours

researching and organizing the

content for each topic. Our

artists rebuild every screen shot

to provide the best clarity

possible, making our screen

shots the most precise and

easiest to read in the industry.

We strive for perfection, and

believe that the time spent

handcrafting each element

results in the best computer

books money can buy.

Thank you for purchasing this

book. We hope you enjoy it!

Sincerely,

Robert Maran

President

maranGraphics

Rob@maran.com

www.maran.com

www.hungryminds.com/visual

CREDITS

Acquisitions, Editorial,

and Media Development

Project Editors

Rev Mengle

Dana Lesh

Acquisitions Editor

Jennifer Dorsey

Product Development Supervisor

Lindsay Sandman

Copy Editor

Jill Mazurczyk

Technical Editor

Kyle Bowen

Permissions Editor

Laura Moss

Media Development Specialist

Megan Decraene

Media Development Coordinator

Marisa Pearman

Editorial Manager

Rev Mengle

Media Development Manager

Laura Carpenter Van Winkle

Editorial Assistant

Amanda Foxworth

Production

Book Design

maranGraphics ®

Project Coordinator

Dale White

Layout

LeAndra Johnson

Adam Mancilla

Kristin Pickett

Screen Artists

Mark Harris

Jill A. Proll

Illustrator

David E. Gregory

Ronda David-Burroughs

Proofreaders

Christine Pingleton

Indexer

TECHBOOKS Production

Services

Special Help

Timothy J. Borek

Leslie Kersey

Diana Conover

Sara Shlaer

GENERAL AND ADMINISTRATIVE

Hungry Minds, Inc.: John Kilcullen, CEO; Bill Barry, President and COO; John Ball, Executive VP, Operations &

Administration; John Harris, Executive VP and CFO

Hungry Minds Technology Publishing Group: Richard Swadley, Senior Vice President and Publisher; Mary Bednarek, Vice

President and Publisher, Networking; Walter R. Bruce III, Vice President and Publisher; Joseph Wikert, Vice President and

Publisher, Web Development Group; Mary C. Corder, Editorial Director, Dummies Technology; Andy Cummings, Publishing

Director, Dummies Technology; Barry Pruett, Publishing Director, Visual/Graphic Design

Hungry Minds Manufacturing: Ivor Parker, Vice President, Manufacturing

Hungry Minds Marketing: John Helmus, Assistant Vice President, Director of Marketing

Hungry Minds Production for Branded Press: Debbie Stailey, Production Director

Hungry Minds Sales: Michael Violano, Vice President, International Sales and Sub Rights

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