rep_Niche_Marketing.pdf

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TABLE OF CONTENTS

Niche Marketing:

The Best Proven Method

for Making More Money

as a Copywriter

Introduction ....................................................................................1

Fundraising —

Selling Your Services to Non-Profit Companies ....................3

Writing Direct Mail for Financial Services and

Newsletters — The Most Lucrative Niche Around ............11

Information Products —

Writing for One of the Biggest Markets Out There ............19

Business-to-Business —

Writing for a More Sophisticated Market ..............................25

The Health Market —

Connecting People With Products and Services ..................31

Speechwriting — Putting Words in Someone’s Mouth ......37

Writing Annual Reports —

Landing the Biggest Up-Front Fees ........................................41

Writing Advertorials — a Growing Field ................................45

The Subscription Business —

a 21,000-Client Market That Needs Your Services ..............49

Creating Your Own Niche —

Three Ways to Find the Perfect Field for You ......................53

45 Possible Niche Markets

Where You Can Find More Business

Than You Can Handle ................................................................59

INTRODUCTION

Niche Marketing:

The Best Proven Method

for Making More Money

as a Copywriter

Most copywriters, when starting out, think they’ll do

best if they become generalists. They’re tempted to be

all things to all people — a jack-of-all-trades for the

copywriting industry.

But, in most cases, taking the opposite approach is

better.

When you specialize in one or two fields — or in

a specific medium — you’ll find yourself in higher

demand. And you’ll be able to command higher fees, too.

Think about it. If you were searching for a

copywriter to write a package for your new vitamin

supplement, would you want a good copywriter with

experience in lots of different fields? Or would you want

a good copywriter with a history of success in the health

industry? Of course, you would prefer someone who

specializes in the health industry. And you would almost

certainly be willing to pay that person a little bit — or

even quite a bit — more.

And that is why niche marketing works. People who

hire copywriters trust someone who has background in

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