Apress The Business of Android Apps Development, Making and Marketing Apps That Succeed (2011).pdf

The Business of Android

Apps Development

Making and Marketing Apps That Succeed

Mark Rollins

The Business of Android Apps Development: Making and Marketing Apps That Succeed

electronic or mechanical, including photocopying, recording, or by any information storage or retrieval

system, without the prior written permission of the copyright owner and the publisher.

ISBN-13 (pbk): 978-1-4302-3942-0

ISBN-13 (electronic): 978-1-4302-3943-7

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Lead Editor: Tom Welsh

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Editorial Board: Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell, Morgan Engel,

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Matthew Moodie, Jeff Olson, Jeffrey Pepper, Douglas Pundick, Ben Renow-Clarke, Dominic

Shakeshaft, Gwenan Spearing, Matt Wade, Tom Welsh

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Contents at a Glance

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!CKNOWLEDGMENTSXIII

0REFACEXIV

#HAPTER4HE!NDROID!PPLICATION"USINESS

#HAPTER1UESTIONSTO!SK!BOUT9OUR!NDROID!PPLICATION

#HAPTER9OURE.OT3ELLINGAN!PPLICATION9OURE3ELLINGA#ULTURE

#HAPTER-ARKETING9OUR!NDROID!PPLICATION

#HAPTER(OWTO0ROMOTE!NDROID!PPLICATIONS7ITHIN!NDROID!PPLICATIONS

#HAPTER-ARKETINGTHE&REE!PPLICATION

#HAPTER)N!PP"ILLING0UTTINGA3TOREIN9OUR!PPLICATION

#HAPTER4HE0RERELEASE'UIDE

#HAPTER0UBLISHINGTOTHE!NDROID-ARKET

#HAPTER"EST,AUNCH$AY%VER

#HAPTER+EEPTHE!PPLICATION&IRES"URNING

#HAPTER0ROGRAMMINGIN!NDROIDWITHTHE%CLIPSE)$%

)NDEX

iii

Contents

!BOUTTHE!UTHORXI

!BOUTTHE4ECHNICAL2EVIEWERXII

!CKNOWLEDGMENTSXIII

0REFACEXIV

#HAPTER4HE!NDROID!PPLICATION"USINESS

The State of the Android Market........................................................................................ 1

The Origins of Android .......................................................................................................2

Android vs. iOS ..................................................................................................................5

Porting Difficulties .................................................................................................................................... 6

Examples of Cross-Platform Development Tools...................................................................................... 6

Getting Started As an Android Developer .......................................................................... 8

The JDK .................................................................................................................................................... 8

The Android SDK..................................................................................................................................... 10

The Eclipse IDE ....................................................................................................................................... 13

How to Use Your Own Android Device As an Emulator on Eclipse ..................................20

Summary .........................................................................................................................21

#HAPTER1UESTIONSTO!SK!BOUT9OUR!NDROID!PPLICATION

How Android Gives Developers the Tools to Succeed ..................................................... 23

Deciding What to Build ....................................................................................................24

Creating an Original Application ......................................................................................26

What Do You Want Your App to Do? ....................................................................................................... 26

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