The business of Formula One.pdf

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September 21 2012

The Business of

Wide open

Vettel and Alonso among

six who could take crown

Formula One

Corporate hub

How deals are done at

the Singapore Grand Prix

Inside Ferrari

A rare look inside the

Maranello headquarters

supported by

a b

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foreword

Racing ahead

MuchhaschangedinthefouryearssincetheSingapore

GrandPrix–whichtakesplacethisweekend–madeits

FormulaOnedebut.

InSeptember2008,theshitinthissporttowardsthegrowth

marketsofAsiawasmuchlessdeinedthanitistoday, the

efectsoftheinancialcrisishadyettoilterthroughanda

youngSebastianVettelwasdrivingforthejuniorToro Rosso

teamanddreamingofworldtitles.

ThetransformationofthenightraceinSingaporefrom

newcomertooneofthemostanticipatedGrandPrixofthe

seasonsumsupthefastpaceofthesport–andrevealsan

importantreasonbehindF1’s continuedsuccessinthe

businessofmakingmoney.

AsJeremy Grantexplains,farfrombeingjustanothercar

race,theSingaporeGrandPrixisaplatformforexecutivesfrom

acrossAsiaandbeyondtomeet,talk,strikedealsandenjoy

expensive dinners.AsTony Fernandes,chiefexecutive oflow-

costcarrierAirAsia,says:“TheamountofbusinessI’ve doneby

networking[attheevent]ismassive.”

Andyetinotherways,F1remainsconstant.Thesport’s

obsessionwithincreasingrevenueshasneverchanged,while

today, aswasthecasefouryearsago, speculationcontinues

aboutwhatCVC,theprivateequitygroup, willdowithitsstake.

TheintrigueandpoliticalmanoeuvringatthetopofF1is

alsoverymuchasithasalwaysbeen,whilethebigplayers–

includingBernieEcclestone,SirFrankWilliamsandStefano

Domenicali–have remainedunchangedforyears.

Ecclestone,perhapsunsurprisingly, isaconstantpresence

inthismagazine–atestamenttotheinluencethe81-year-old

exertsoverasporthehashelpedtotransform.AndDomenicali,

asJohnReeddiscoverswhenhemettheFerrariF1bossat

theteam’s Maranelloheadquarters,isfarfromthe“rakish

Italianracedriver”hehadbeenexpecting,butan“amiable,

bespectacledandstraightforward businessman”whostudied

businessadministrationattheUniversityofBologna.

Withsevenracesstilltorunthisseason,thechampionship

isalsoonaknifeedge,withasmanyassixdriversstillscenting

victory. Amidallthenoisethrownupbythemoney-making,

politicsanddealsbeingstruck,itisworthrememberingthereis

stillanF1worldtitletobewon. n

ONTHECOVER

ReigningF1

worldchampion

Sebastian

Vettelatthe

2012Hungarian

GrandPrix

Robert Orr

Commissioning editor

ft.com/f1 | 3

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BUSINESS OF

FORMULA ONE

CONTENTS

28

6

FINANCES

Formula One has a rare talent for

making money as it continues to

push into new markets

10

RACING

Changes to the sport’s rules

and the introduction of a new

tyre supplier have had a

signiﬁcant impact

14

LEADERSHIP

Bernie Ecclestone has made

F1 the force that it is today,

but the 81-year-old still faces

challenges

18

TEAMS

The FT is given a rare tour of

Ferrari’s racing car division

headquarters at Maranello in Italy

24

SINGAPORE

The biggest companies in the

region gather annually to do

business during the Singapore

Grand Prix

28

DRIVERS

How does the current crop

of drivers compare with the

iconic groups of racers of F1’s

earlier years?

10

34

INTERVIEW

Despite ﬁve decades in

motorsport, Sir Frank Williams

shows no sign of slowing down

38

WOMEN DRIVERS

Talented women are making

inroads into the male-dominated

world of motorsport – on and off

the track

42

ARCHITECTURE

Hermann Tilke is the only name

in town when it comes down to

creating F1 circuits

42

44

INTERVIEW

Gerard Lopez, founding partner

of the Genii Group, uses the Lotus

F1 team to help grow his other

business interests

38

4 | FT.COM/F1

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Special reports editor Michael Skapinker

Editor Hugo Greenhalgh

Commissioning editor Robert Orr

Art director Derek Westwood

Production editors George Kyriakos,

Jearelle Wolhuter

Picture editors Michael Crabtree,

John Wellings

Graphics Russell Birkett

Intern Hesham Zakai

Publisher, EMEA Dominic Good

Head of strategic sales Patrick Collins

Head of project delivery Rachel Harris

Advertising Sarah Keith, Ceri Williams

Advertising production Daniel Lesar

18

CONTRIBUTORS

JAMES ALLEN is the F1 commentator

for BBC Radio Five Live

ROGER BLITZ is the FT’s consumer

industries correspondent

SIMON GRAY is a freelance journalist

DOMINIC BLISS is a freelance journalist

ROGER BAIRD is a freelance journalist

JEREMY GRANT is the FT’s Asia regional

corporate correspondent

JOHN REED is the FT’s motor industry

correspondent

EDWIN HEATHCOTE is the FT’s

architecture critic

44

All editorial content in this report is

produced by the FT. Our advertisers have

no inﬂuence over, or prior sight of, the

print and online material.

MORE ON

WWW.FT.COM/F1

To read more on the FT’s coverage of

the business behind Formula One motor

racing visit the website at www.ft.com/F1

24

FT.COM/F1 | 5

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Plik z chomika:

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